- The Season's Over -

Worst Corporate NBA Cross Promotion Ever!

March 18, 2010

Comic Book Guy Says Fucketh ArbysBy Brian Spencer

I keep forgetting to bring up this laughably cheap cross-promotional fail from the good people at Arby’s.

Aired during Detroit Pistons’ local broadcasts, Arby’s sponsors what they call the “Instant Three Play.” Hm, ok, I’m intrigued. Makes me think there might be a scratch-off ticket involved (!). But, then, here’s what it promises: if a Pistons player posts a triple-double during the game, print out the box score from your local newspaper (or from the Pistons page on Fox Sports Detroit), take it to your local Arby’s–those that are participating in the promotion–and get yourself… a free small curly fries!

Wooooooooooo. Woo!

OMG! OMG! OMG! OMG! OMG! Free small curly fries!

The last Piston to post a triple-double was Ben Wallace, who dropped 12 points, 19 boards, and 10 blocks (good lord!) on November 20, 2003. Mmhmm, 6 1/2 years ago. **Thanks to commenter Rich for pointing out that Chauncey Billups had 20, 11, and 10 on February 20, 2004, against the Minnesota Timberwolves; so it’s actually only been 6 years and 1 month!**

6 Comments »Posted by Brian Spencer on Mar. 18, 2010 at 7:08 am in NBA

6 Responses

It’s true. The ad for this annoys the shit out of me every time. It might not be the worst 30 seconds of a Pistons game these days though…

Posted by: Jeremy on March 18th, 2010 at 8:53 am

Just when you though it couldn’t get any worse in Detroit! Maybe Arby’s should start an “Instant Three Play” promotion in New Jersey: you win a small cup of ice water after the Nets win 3 in a row!

Posted by: Antwan on March 18th, 2010 at 1:42 pm

I realize I’m nitpicking, but I’m pretty sure Chauncey had a triple double against Minnesota in Jan or Feb of 2004. So it’s actually only been six years! That makes it so much better, right?!?!

Posted by: Rich on March 19th, 2010 at 3:59 pm

You’re totally right, Rich: Billups had 20, 11, and 10 on February 20, 2004, against the Minnesota Timberwolves. Correction made, thanks.

Posted by: Brian Spencer on March 19th, 2010 at 4:15 pm

[...] this crucial NBA issue, I think we can all agree that the Staples Center promotion is better than what the Detroit Pistons are offering. Aired during Detroit Pistons‘ local broadcasts, Arby’s sponsors what they call the [...]

Posted by: 10 points, 10 rebounds, and 10 assists equal one small curly fry | Inside Hollywood Sports on March 24th, 2010 at 7:50 pm

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